Makerviews by Scott Mathson exists to share, inspire, and give access to a wide variety of makers and their chosen crafts.
The vision behind Makerviews is to create useful resources, content, and stories that connect, inspire, and promote each other. I've been adamant, from the start, of creating a website with clean design aesthetic. Thus, I am not simply throwing Adsense ads onto this hand-coded site. I do have full design and development control and so collaboration opportunities are virtually endless.
There are a number of companies and brands with products and services that I personally love, stand behind, and use. These are the type of monetization routes that I am pursuing with Makerviews: promoting companies that I believe in, can vouch for, and know will be of value to my audience.
Makerviews group stats*
Up-to-date as of 06/19/2018 - data average from first few months of 2018 - these numbers grow daily
Website and social:
- 5,000 avg. monthly pageviews - Makerviews website
- 955 avg. visitors/month
- 1.76 avg. pages per session
- 650 avg. monthly pageviews - Scott's website, founder
- 310 avg. visitors/month
- 1.86 avg. pages per session
- 545 avg. monthly pageviews - Whiskey Wood Creations website
- 312 avg. visitors/month
- 1.58 avg. pages per session
Combined website's reach: 6,195 monthly pageviews
- 700 combined social media subscribers (Instagram, Twitter, Facebook, email lists) - Makerviews
- 1,500 combined social media subscribers (Instagram, Twitter, Facebook, YT) - Scott, founder
- 1,000 combined social media subscribers (Instagram, Twitter, Facebook, YT) - Whiskey Wood Creations
Combined social account's reach: 3,200 social subscribers
- 1,300 avg. total monthly episodic downloads
- Continual, consistent upward growth trend
Brands previously partnered with:
- Basecamp project management software
- RYOBI Power Tools
- Kreg Tools
- RavenTools SEO software
- Stand Modern standing desks
- Vortex Optics
Advertising fixed-fee rates:
- Blog posts sidebar ads - 5 posts, 0 stories
- 100x100px graphic - $80/Month
- Quarterly (10% off) - $195
- Featured Stories end of article ads - 3 stories
- 700x75px graphic - $99/Month
- Quarterly (10% off) - $268
- Blog syndicate page ads
- 700x75px graphics - $130/Month
- Quarterly (10% off) - $325
- Podcast rates negotiable - reach out
What I'm building right now:
- Podcast: recording audio and interviewing a variety of makers for the upcoming Makerviews podcast. I'm busy recording a lot of episodes, ensuring consistently-released and scheduled episodes.
- Maker's eCommerce store alongside their interviews and stories
Example blog posts, latest Miniviews
The Miniviews series
This series profiles a wide variety of makers, asking these talented individuals two questions. That’s it, two questions. As makers, we all need to support each other in getting out there and making things. With that, brevity is key.
Check out some posts from the Miniviews series, providing insight from makers of all kind.
with Heidi Joy
Heidi Joy runs Muskoka Folk creating woodworking and DIY tutorials. Avid Tea drinker, proud Muskokan (Ontario), custom wood sig...Read the interview
with Matt & Luke
Matt & Lucky Bob run a father and son carpentry shop in Burlington, VT. Whether client work or home repairs, they enjoy quality...Read the interview
with Corrie Ladd
Corrie Ladd runs bones&blooms creating naturally-inspired, organic jewelry. Precious metal worker, linoleum block textile print...Read the interview
with Colin Wright
Colin Wright makes a full-time living from authoring books. This entrepreneur writes at Exile Lifestyle, runs the Let's Know Th...Read the interview
Authenticity, at the core.
Hey, it's Scott Mathson. My own journey — This project is run by myself in Montana. I've spent time as a singer-songwriter, drummer, digital web designer, developer, audio/video/media engineer, a woodworker, an apprentice to a master cabinet-maker, and so much more.
Digital: I work full-time for a tech startup and have also been working and own a creative studio - Mathson Design Co. - in this digital/tech industry since 2007, 2008 timeframe. I've been focusing on designing, developing, managing, marketing, and optimizing a variety of projects and properties on the web working with clients from an NBA player to local tire and auto shops, startups, and far beyond.
Handmade: In 2013, I started a handmade, wood goods company called Whiskey Wood Creations, offering carpentry/woodworking services and selling custom furniture along with a line of Montana-themed goods to clients.
DIY Projects with Pete:
I worked as the Web, Media, and Marketing Manager for DIY Pete. During this time, we accomplished a lot and set the company and personal brand up for many more future successes. My roles and duties in the variety of woodworking, concrete, and metal projects focused on the content/media: directing, writing, designing, filming, editing, and optimizing, the marketing: affiliate marketing, social media, digital marketing in general, and the website: SEO, content management, design, development, analytics, partnerships, and more.
Strategizing and deciding on committing to a weekly content schedule, releasing videos every Thursday, was crucial in growing the brand, maintaining and gaining credibility, and marketing evergreen content. Grew an audience of over 50,000 and counting YouTube subscribers, 3 million views, and 10,000+ email subscribers. A direct result led to boosted diypete.com site visitors from 70,000/month to over 150,000 and counting/month, all organically, consistent 100%+ returns year over year.
"Scott is a hard worker and someone who is dedicated to setting goals and obtaining them. Scott is knowledgeable of content creation, content management, SEO, and online marketing. Scott played an active roll in making sure tasks and big projects were done effectively and efficiently. He is proficient in video editing, filming, and Youtube video creation. Scott is also a very personable, reliable, family oriented, and great all around person."— Pete Sveen
There's no two ways around what I am. I'm a maker. Exploring crafts, hobbies, and turning them into my passions is what I've done for a number of years. Creating something, whether it's designing and developing a website for a client or creating a custom, walnut slab bar-top - it's embedded in my core. It's who I am. It's what I do.
"Being a designer and maker means more than just brainstorming, it means dreaming, breathing, and living the piece that you’re making. Heart and soul, blood, sweat, and tears."—Scott Mathson
Scott Mathson (@scottmathson) — Founder, Writer, Developer, Producer
Feel free to reach out to me personally: [email protected], I'm looking forward to speaking to you.
* Note: This page is developed, intentionally, to not be indexed by search engines. I have shared it with you personally and in confidence. Outlined above, themselves, I do utilize my personal and other company platforms and mediums to promote Makerviews.